SITES FOR BUYER AGENTS
“The conventional wisdom in real estate is that one must
have listings to attract buyers. However, as an agent who prefers
working with buyers, I have explored alternative means of attracting
buyers. I got my first Web site four years ago when even many companies
in my area did not have Web sites. Cost and available resources
at that time dictated that my best alternative was a template website
from Homes.com, but I didn't want a site that looked like every
other real estate site. I customized it extensively, writing many
pages of information about NW Arkansas, the process of purchasing
a home, etc., to provide information for buyers who might want
to relocate to the area. Having relocated to the area myself 11
years ago, I knew that my site should the kind of information I
would have liked to have when I relocated to NW Arkansas. The result
is that for about the past year and a half my site has come up
#1 in search engine results for "Fayetteville Arkansas Real
Estate" and "NW Arkansas Real Estate." Because of
my site, I have a regular source of buyers and do about 60-70%
of my business from my site. The rest is from referrals. I have
considered a custom website, but my philosophy is ‘if it
ain't broke, don't fix it,’ so I keep adding additional material
to my current site. This keeps significant numbers of visitors
coming to my site and staying there.
as a buyer agent is considered by many to be very time consuming
and not worth the agent's time. However, with my IDX
site and email, in addition to my main site, I have refined the process
and increased my efficiency. Buyers now choose which properties
they wish to view (in the past they were at the mercy of what their
agents wished to show them), and before they even get into the
car, they have an idea of what is available at what price because
of the information my sites provide.”
TREO COMING IN OCTOBER
love my Treo 600 pda, an all-in-one unit that contains
my entire Outlook database, phone, email, camera, Web connection
and more. I have had it for a while now and find it indispensable.
Just when I thought I was at the pinnacle of technology,
one of my CyberStars® lets me know I’m not! CyberStar® Rob
Levy of Prudential Northwest Properties, Portland,
OR sent in the following about the 600’s successor:
was about to buy my new Treo 600 from Verizon (it was a 3 week
wait), and I thought I would type ‘new Treo phone’ into
Google to see if there is a replacement coming soon.
is! It will be released at the end of October and is said to
include a brighter screen, a higher resolution camera (1.2mpx)
and dedicated send /end buttons. It will even have Bluetooth
connectivity. You can find out more about it at http://www.engadget.com/entry/2746522431029510.
EFFECTIVE SITE DESIGN
of the most beautiful and effective site designs I’ve
seen is that of one of our new CyberStars®,
Harriet Murray of Cochran Real Estate, Puerto Vallarta, Mexico.
I urge you to take a moment to visit her site. Should you
do so, you will see a site that is geared totally toward
the consumer and which displays its information in a very
pleasing format. While there, note the numerous articles
she has included.
One of the weakest areas I see on agent sites is the way listings
are displayed. Harriet and her designer run counter to this trend,
as you will see if you check out her listings. Very, very well
If your site can use a complete analysis and evaluation so that
it makes you more money, see the following information about my
Web site analysis and evaluation service.
WEB SITE EVALUATION SERVICE
So many agents have personal Web sites, either custom or template:
so few of them make money from those sites. If this is your situation,
you need my personal Web site evaluation service. Hundreds of agents
nationwide have taken advantage of this outstanding service. You,
too, can work with me so that your site starts making you serious
For only $375, you receive:
- An in-depth questionnaire which forms the basis of my in-depth
- Several hours of my time as I look at EVERY aspect of your
- An in-depth written evaluation of your current site which features
page-by-page suggestions for improvement.
- A specific Action Plan showing you just what you need to do
in order to make your site a money maker.
only $375 you can find out what it takes to have YOUR site earn
you big money....just as my CyberStars® do!
Kathy Bell-Mathy of Harbor Bay Realty, Alameda, CA, said: “Thank
you so much for your thorough evaluation. This was money well spent!”
Details and a sign-up form can be found at http://www.afhseminars.com/pdfs/siteanalysis.pdf.
CYBERSTAR ® TIP
OF THE WEEK: VIRTUAL TOURS
tours are the key to working with out-of-town buyers. Many times
over the years I have had that out of town buyer who was here
for three days and we just could not find the right house. The
virtual tour is key to a sale when that right house hits the
market. That house can be sold in a day if the out-of-town buyer
does not move quickly.
“With the seller’s
permission, we photograph the home and use VisualTour.com to
have the tour up the same day. Many times, the client buys the
home sight unseen just from the Virtual Tour. Other times the
buyer arranges to fly in to town the next day. They view the
home, approve, purchase, and fly home before dinner that night.
Both options end up with happy clients and a sale for you.”
If you decide to order Visual Tour.com, the #1 money-making software
of the CyberStars®, you will receive a special offer
if you mention Allen Hainge or the CyberStars®. Go to www.VisualTour.com to
learn more about the product and to get your special offer.)